Explorer Ventures Liveaboard Diving Fleet® (1987-2025) All Rights Reserved. 

As an agent or reseller, you are responsible for ensuring that your advertising does not violate the trademarks of others. As mentioned in Explorer Ventures’ Intellectual Property Policy, the usage of trademarks must not infringe on the intellectual property rights of others. Please read the policy below for further clarification on Explorer Ventures’ trademarks and their correct usage.  

Official Trademarks 

Legal trademarks in the US Only. Trademarks extend to Explorer Ventures Fleet’s logos which are not included below.

Explorer Ventures Fleet ®  
Explorer Ventures Liveaboard Diving Fleet ® 
Emperor Explorer ® 
Grand Sea Explorer ®  
Dive Green ® 
Humboldt Explorer ®  
Caribbean Explorer II ® 
Tiburon Explorer®  
Turks & Caicos Explorer II ®  

Notes for the Reader

For the purposes of this document, ad text also refers to the ad title unless otherwise specified, as well as any visible wording displayed to the public. Please email info@explorerventures.com with any questions. 

Explorer Ventures Fleet reserves the right to allow select resellers, advertising partners, industry partners, and affiliates to use trademarks in their ad text with approved agreements outside of this Trademark Policy. 

Trademark Policy 

1. Trademarks in Ad Text

For ads targeting the United States the following is allowed: 

  1. Resellers/OTAs can use our trademark(s) in the ad text (not titles) as long as the ad’s landing page is solely dedicated to selling Explorer Ventures’ products corresponding to the trademark(s). The page must clearly facilitate the sale of the product and provide information such as the price or rate for the product.  
  2. The ad’s landing page must clearly indicate the ‘Official Travel Reseller’ logo within the top 1/3 of the ad’s landing page. Qualified agents, please inquire.
  3. Informational sites can use trademarks in the ad text (not titles) if the primary purpose of the ad’s landing page is to provide informative details about Explorer Ventures products corresponding to the trademark. The corresponding page must not sell other liveaboard services, otherwise, rule 1.1 applies.  

2. Trademarks as Ad Keywords 

Trademarks may be used as keywords, provided that the combination of the keyword and ad does not mislead readers about who the official owner of the trademark is. For ads targeting the United States the following is allowed. This list is illustrative, not exhaustive. 

  1. Ads for the sale of the product/services corresponding to the trademark  
  2. Ads for sites that provide information about products/services corresponding to the trademark 
  3. Ads that use a term descriptively rather than in reference to the trademark.  
  4. For instance, ‘Turks & Caicos Islands Liveaboard’  
  5. For certain ad extensions and formats only: Ads referring to the trademark to provide additional information about the advertised products/services. 

3. Where Trademarks May Not Be Used 

Use of our trademarks is not allowed under Explorer Ventures Trademark Policy for all CPC advertisements targeting the United States (this applies to websites including, but not limited to Google, Bing, Yahoo, and other platforms where CPC is displayed).

  1. Ad titles or headlines
  2. Ad text or keywords that are unclear as to whether the advertiser is a reseller or informational site.  
  3. Ad text or keywords referring to the trademark for competitive purposes. 
  4. Ad text or keywords with landing pages that require users to provide extensive information before displaying sales information. 
  5. Ads or keywords for competing products or services. 

4. Dynamic Ads 

Dynamic Ads shall not use the trademark in the ad text. Dynamic ads may use the trademark as a keyword, provided that the combination of the keyword and ad does not cause consumer confusion. Resellers and agents are encouraged to reach out to Explorer Ventures before running Dynamic Ads for clarification if needed.  

  1. Within the ad, the trademarks must be set as a negative keyword so that the wordmark does not display in the ad text. 
  2. In cases where the Dynamic Ad still populates the trademarks in ad text, it is suggested that the company use static ads (i.e. ads not using dynamic insertion), and/or create a dedicated product page for Explorer Ventures products and place the ‘Official Travel Reseller logo’ on the page. See section 1.1.

5. Webpages 

Trademarks can be used on reseller and company websites referring to the sale of the products/services related to the trademark. They can also be used on websites that provide information about Explorer Ventures and its’ products/services corresponding to the trademark. The text must be clear to the reader that the company is a reseller or informational site, not the owner of the product/service, or trademark. It is recommended that both reseller and informational sites include a clear link to Explorer Ventures Fleet’s website when using the trademark on the page.  

6. Social Media 

Trademarks can be used in social media post text by agents and resellers. However, the trademarks cannot be used on profile pages or in the social media ad text. This includes sites including, but not limited to, Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.  Facebook pages/groups cannot be created using Explorer Ventures’ trademarks unless these pages are owned and operated by Explorer Ventures Fleet. 

7. Trademark Monitoring 

Trademark usage is tracked regularly to ensure that resellers and external companies are following Explorer Ventures’ trademark agreements. 

8. Infringement & Enforcement 

Each infringement will be managed individually using the following steps. 

  1. An email will be sent notifying the company of the infringement, requesting removal, and referring the company to the official Trademark Policy webpage on ExplorerVentures.com. 
  2. If the situation is not addressed, a second communication will be sent notifying of infringement and removal. Explorer Ventures will also notify Google/Bing/Yahoo and disapprove the ad. 
  3. In the case of a third strike, the infringements will be addressed on a case-by-case basis and could result in lowered commissions, additional fees, legal action, or other means which will be determined based on infringement. 

{Last Modified: October 13, 2022}